Client Work

Cobra Lounge

Custom hockey jerseys, tees, and beanies — plus a full dropship webstore for Chicago's iconic venue.

The Story

Cobra Lounge is one of Chicago's most iconic music venues, and they came to us wanting merch that matched their energy — bold, loud, and unmistakably Chicago. We built out a full merch program: custom sublimated hockey jerseys with their cobra logo, screen printed tees in multiple colorways, and embroidered beanies. On top of the production run, we set up a branded dropship webstore so fans can order direct and we handle fulfillment — no inventory headaches for the venue.

Sad Boi Tees handled everything — the jerseys came out fire and the webstore setup made it easy for our fans to grab merch without us lifting a finger.

— Cobra Lounge

The Execution

GarmentCustom sublimated hockey jersey + Gildan tees (2 colorways) + knit beanie

DecorationFull sublimation (jersey) · Screen print — 2 color (tees) · Woven patch (beanie)

QuantityCustom run + ongoing dropship fulfillment

Turnaround3 weeks (initial run) · 5–7 days (dropship orders)

WebstoreBranded dropship store — fans order online, we ship direct

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The Work

Cobra Lounge custom hockey jersey back — COBRA 00

Cobra Lounge merch collection — tees and beanie flatlay

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